Video marketing myths busted: What you really need to know
Feeling overwhelmed by the demands of digital marketing, especially video content and the thought of being featured? You’re not alone. Many small business owners struggle with finding the time, knowledge, or skills to create engaging videos. The truth is, video marketing can significantly boost your customer conversion rates, and it's not as complicated as it might seem.
Videos are the most engaging form of content available today. In the UK, studies show that video content receives 1200% more shares than text and images combined. Businesses that use video grow revenue 49% faster than those that don’t. Video storytelling not only captures attention but also helps build a deeper connection with your audience.
When it comes to sharing your video content, understanding the strengths of various platforms is crucial:
YouTube: Ideal for long-form content, tutorials, and detailed product demos as well as short-form content, known as Shorts. YouTube is the go-to for building a library of content that can be discovered via search.
Facebook: Great for engaging with a community and sharing short to medium-length videos. Facebook's algorithm favours native video content, meaning your videos will reach more people if uploaded directly.
Instagram: Perfect for short, visually appealing videos and Stories that showcase behind-the-scenes content or quick tips. IGTV allows for longer videos but should still be snappy and engaging.
LinkedIn: Best for B2B content, professional advice, and industry insights. LinkedIn videos should be concise and professional, tailored to a more business-oriented audience.
TikTok: Ideal for creative, short-form videos that can go viral. This platform is all about trends and entertainment.
Here are my four tips for DIY video marketing:
Start simple: You don’t need a Hollywood production budget. Use your smartphone to record high-quality videos. Ensure good lighting and clear audio.
Tell a story: Engage viewers with a narrative. Whether it’s a customer testimonial or a behind-the-scenes look at your business, make it relatable and compelling.
Keep it short: Attention spans are short. Aim for videos under 2 minutes, especially for social media.
Call to action: Always include a clear call to action. Tell viewers what you want them to do next – visit your website, subscribe to your channel, or contact you for more information.
Here’s where it gets interesting – there are several myths about video marketing that often hold businesses back:
You don’t need a script: While planning is essential, over-scripted videos can feel robotic. Aim for a natural, conversational tone.
You don’t need expensive equipment: As mentioned, your smartphone is often good enough. Invest in a decent microphone and some basic lighting if you can.
You don’t need to be on camera: If you’re camera-shy, there are plenty of other options. Use animations, voiceovers, text over b-roll or screen recordings to convey your message.
How I can help
At Red Rose Media, I offer comprehensive video marketing services to save you time and stress. From voiceovers to give your videos a polished, engaging touch, full video production to ensure your content looks professional and seamless editing to create a final product that captivates your audience.
Video marketing doesn’t have to be daunting. By focusing on storytelling, using the right platforms, and avoiding common pitfalls, you can create content that converts viewers into loyal customers.
