Be inspired with these tips, ideas and good examples.
You own a small business, and you think you know what digital marketing is but you’re not really sure why and where to start. I’ll be sharing tips on various topics, examples of good practice, and more about Red Rose Media & Marketing and how I can help you, or inspire you to achieve your digital marketing goals.
Case study: Starting strong with a friendly online presence
When Lisa Kerr launched Clearly Accounted, she knew exactly how she wanted her business to feel - friendly, down-to-earth, and accessible to other small business owners. But turning that into a digital presence was a different story.
Three ways we search and what you need to do to be found
Search has changed. And for small business owners, charities and marketers trying to stay ahead of the curve, it can feel like you’re constantly playing catch up.
Are people still Googling things? Yes. Are they searching TikTok instead? Also yes. Are they asking ChatGPT to find the best gift for under £20 or a safe way to stop their smoke alarm from beeping? (True story: mine wouldn't stop until ChatGPT suggested hoovering it. Magic.) Absolutely.
So, what does this mean for your business?
Why video marketing is the secret weapon for small businesses and charities
Marketing as a small business or charity can feel like shouting into a void – you’ve got something brilliant to offer, but limited time, money, and resources to get the word out. That’s where video comes into its own. It’s eye-catching, easy to digest, and a powerful way to connect with your audience on a personal level.
But let’s be honest – the idea of video can feel overwhelming. Professional equipment, editing, scripting – it all sounds expensive and complicated. That’s where affordable video marketing comes in, and why working with a freelance videographer like me can be a game-changer.
Case study: Helping Teburah Counselling launch with confidence
When Natsai Telfer got in touch, she was at the very beginning of setting up her private counselling practice, Teburah Counselling. She had a clear vision: to create a space that felt calm, welcoming and professional — something that would give people confidence in reaching out for help.
But, like many small business owners in health and wellbeing, the website side of things felt overwhelming.
Unlocking AI for small business marketing
If you're running a small business or charity, you're probably already wearing 12 hats, juggling your to-do list, and wondering how you're meant to show up consistently online too. Tools like ChatGPT and Claude can be a powerful helping hand when it comes to content creation - if you know how to use them properly.
I chat to and work with small businesses who are already dabbling in AI but need a little guidance on how to get the best results. So, in this blog, I’ll break it down simply, explain what AI content creation actually means, share the tools I rate, and give you tips to make your content better without losing your personal touch.
How to track and improve your online marketing
When it comes to online marketing, many small businesses put in the effort - posting on social media, updating their websites, and running email campaigns - but struggle to answer a key question: Is it actually working?
Success isn’t just about how many likes you get or how many people visit your website. It’s about understanding what’s driving real value for your business and using that data to improve your strategy over time.
15 simple small business marketing ideas to try
Marketing your small business doesn't have to be overwhelming or expensive. The key is to focus on simple, effective strategies that deliver real results without draining your time or budget. Here are 15 easy marketing ideas you can start using today to raise your online profile, attract new customers, and grow your business.
Driving digital growth for Your Digital Hub
As a new start-up, Your Digital Hub Ltd needed support to establish their online presence and raise visibility. They approached Red Rose Media & Marketing for guidance and expertise.
One of the key challenges was building their brand on social media and maintaining consistent visibility. A tailored strategy was created to define objectives and outline the steps to achieve them. Another focus was updating their website to better showcase services and drive leads for contract reviews.
Think your website is ‘done’? Here’s why it still needs attention
Many small business owners assume that once their website is live, the job is done. But here’s the truth: a website isn’t a one-time project—it’s an ongoing commitment. Think of it as a shopfront. If it looks neglected, is hard to navigate, or hasn’t been refreshed in years, potential customers might walk away. Regular maintenance and updates (back-end stuff) and fresh content (front-end stuff) are what keep your website relevant, engaging, and working hard for your business.
Case study: How a financial planner invested in social media success
Tom Sawbridge from Sawbridge Financial Planning approached Red Rose Media & Marketing with a clear goal: to enhance his social media presence, attract new clients, and establish himself as a trusted advisor in the financial planning industry.
Need help to achieve your digital marketing goals?
Red Rose Media & Marketing offers expert advice and knowledge in a range of media and digital marketing for your small business or charity including content creation, website development & SEO, social media management, video production and strategy.